The global Out of Home industry is entering 2026 with renewed confidence, improving market conditions and a stronger strategic outlook than it experienced in 2025, according to World Out of Home Organization (WOO) President Tom Goddard. In a New Year message, Goddard said the medium has proven resilient in a volatile advertising environment, with signs … Continue reading WOO Sees 2026 as the Year of Brand Focus, AdTech Consolidation and Global Growth