Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London … Continue reading Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead