Backlite Media’s The Helix replaces the traditional location-by-location approach that has long defined roadside DooH in the Emirates. While competitors such as JCDecaux and Al Arabia are already market their indoor digital screens as networks, Backlite is now following on premium outdoor visibility. The Helix brings together seven iconic digital billboards along a 12‑kilometre stretch … Continue reading Sheikh Zayed Road: Backlite Media introduces DooH network