OoH: Defense Sector Discovers Public Spaces

The defense industry is undergoing a profound transformation. Once shaped by post–Cold War downsizing, long and highly specialized procurement cycles, and a discreet “just‑in‑time” production logic, the sector is now emerging as the industrial and technological backbone of national security across Europe and beyond. Defense OoH Campaign in Munich (Image: invidis) Defense OoH Campaign in … Continue reading OoH: Defense Sector Discovers Public Spaces