For years, the UAE OoH market was characterised by fragmentation, bold guarantees and occasionally unrealistic growth expectations. Several OoH-operators chased premium roadside LED locations in Dubai with aggressive financial commitments, only to discover that scale without sustainability is an unforgiving business model. Into this environment stepped Al Arabia, quietly but strategically acquiring distressed assets and … Continue reading Op‑Ed: Al Arabia and the Maturing UAE Out‑of‑Home Market