Perrier‑Jouët’s holiday activation spans both U.S. coasts. In New York, the installation occupies 750 Lexington Avenue, a former Innisfree flagship directly opposite Bloomingdale’s. Its floor‑to‑ceiling glass facade makes it one of the most visible retail canvases in Midtown. A second installation brings the concept to the heart of West Hollywood, positioned at a well‑known Melrose … Continue reading DooH: Immersive Window Experience in Vacant Stores