The confusion stems from the Feltboard Experience Management Platform, developed by live entertainment specialist Tait. Originally designed for live entertainment and high-complexity stage environments – think Taylor Swift’s stadium tours, NASA digital installations, and the Google campus in New York – Feltboard is a bespoke solution for immersive, large-scale productions. The Experience Management System (XMS) … Continue reading Opinion: Tait Feltboard Isn’t a Signage CMS – and Google Isn’t Competing