This week the perhaps most symbolic setback came from Shell, which announced (Sixteen-Nine) the shutdown of Volta, its U.S.-based EV charging network with integrated large-format displays. Roughly 2,000 charging points are now being dismantled. The message is clear: mission failed. Why the Business Model Didn’t Work The Volta collapse isn’t an isolated case. It joins … Continue reading Opinion: Volta and the Unfulfilled Promise of DooH-Driven EV Charging