Opinion: Don’t Be Late to the DooH Party

Bauer Media acquired Clear Channel Northern Europe with 16,000 displays and Ströer is testing the sale of its (D)ooH core business to financial investors. DooH has become extremely attractive for investors. What are the reasons behind this? An invidis commentary. The advertising market is in a crisis: print has been losing massive reach for years, … Continue reading Opinion: Don’t Be Late to the DooH Party