DooH: T-Mobile Acquires Vistar Media

In a 600 million dollar transaction, T-Mobile US is acquiring the DooH platform operator Vistar Media. By integrating its own customer data, the telco giant aims to offer DooH advertising with next-level personalization. T-Mobile is strengthening its commitment to the DooH market: the mobile communications group is taking over the global platform operator Vistar Media. … Continue reading DooH: T-Mobile Acquires Vistar Media