In May 2024, T-Mobile announced its new advertising platform strategy – in addition to retail media networks / DooH, it also includes, unsurprisingly, mobile and CTV. T-Mobile operates and markets a total of 20,000 screens at over 11,000 sales outlets across America. Every month, over 28 million people visit T-Mobile stores, where they see ads … Continue reading DooH: T-Mobile Markets 700,000 Screens