Adidas: OoH in its Most Creative Form

Creative OoH by Adidas - From Liquid Billboard to 3D Shoe in the desert (Images: Adidas)

Adidas Middle East is well-known for creative out-of-home campaigns. In 2021, the brand developed the first liquid billboard – a transparent pool on a beach in Dubai – to promote its first burqini for the Tokyo Olympics. For the FIFA Worldcup in Qatar, Adidas had hired Zinedine Zidane to turn The Dubai Frame skyscraper into … Continue reading Adidas: OoH in its Most Creative Form

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