DooH: Targeting via Licence Plate Recognition
I-Media uses license plate recognition to target ads to specific drivers at UK service stations, offering real-time demographic insights via dynamic dashboards. Unlike the German Tank&Rast network, the British company I-Media only operates DooH touchpoints in the outdoor areas of highway service stations. This proximity to vehicles allows for a precise target audience approach. I-Media … Continue reading DooH: Targeting via Licence Plate Recognition
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