Three-dimensional signage: Audi created an elaborate DooH installation in Vienna for the launch of the SQ8 Sportback E-Tron. A transparent LED display served as a digital overlay, a regular one as the backdrop. Automotive brands have long used city centers to showcase their latest vehicle models as pop-up experiences. In Vienna last winter, Audi displayed … Continue reading Pop-up DooH: Audi Plays with Transparency