During Paris Fashion Week, Stella McCartney placed a bunch of screens like trees next to the catwalk. What sounds like a jumble of technology wonderfully conveys the message of the collection. Stella McCartney’s latest ready-to-wear fashion show took place in a greenhouse: The catwalk ran through a light-flooded building with high glass walls. Screens draped … Continue reading Stella McCartney: Fashion Storytelling via Digital Signage