Retail Media: Walmart Acquires Display Manufacturer
The world’s largest retailer is taking over a display manufacturer. With Vizio, Walmart gains access to one of North America’s leading smart TV manufacturers with 18 million active users. An attractive customer base for programmatic connected TV advertising complementing Walmart’s in-store and online / mobile retail media business. The acquisition could also bring changes to … Continue reading Retail Media: Walmart Acquires Display Manufacturer
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