The Sphere: How Microsoft Made Advertising a World Event
They get brands like Xbox onto the world’s biggest globe: BCN Visuals is the mastermind behind the first Forced Perspective production on The Sphere. invidis spoke to Davide Bianca, Chief Creative Officer at BCN Visuals. This took digital-out-of-home to a new dimension: Microsoft snapped up the largest LED surface in the world for its Xbox … Continue reading The Sphere: How Microsoft Made Advertising a World Event
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