DooH: Adidas Burkini Launch with Liquid Billboard

Shortly before the start of the Tokyo 2020 Olympics, Adidas launched its first burkini collection. For the launch on Dubai’s Kite Beach, the German sporting goods giant developed a liquid billboard – a large aquarium with real swimmers. Dynamic out-of-home advertising directly at the point of pleasure. The liquid billboard is five meters high and … Continue reading DooH: Adidas Burkini Launch with Liquid Billboard