DooH: Outernet Links LED Screens with CTV Advertising
Freewheel and Outernet are partnering to give media buyers access to Outernet’s immersive London DooH inventory through Freewheel’s SSP platform.
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Outernet London: New Antarctica Film in 25K
Following the success of Greenpeace’s 2024 hit Forsaken, Outernet London now presents a new nature spectacle: the immersive show Antarctica: The Melting Silence. It’s one of the most elaborate environmental film projects to date.
London: The Immortal Jellyfish Takes Over Outernet
London | One of the most popular shows at London’s Outernet this year was “Forsaken,” initiated by Greenpeace, which pinnacles in an immortal jellyfish extending its tentacles across the digital district. All to raise awareness of the desastrous state our oceans are in.
Ambitious New Pop-Up Store On London’s Oxford Street Borrows On Nearby Outernet London’s Visual Scale
Something that might be described as a pop-up retail version of the immersive, LED-driven Outernet London attraction is opening soon just a couple of blocks away, on the UK capital’s busiest high street. Future Stores will fill the Oxford Street-facing ground floor of a commercial block, using big entryways and curtain wall glass to give … Read more
Picadilly Lights Billboard Owners Adding Outernet-Style Experiential Space Below Screen
Hat Tip AV Interactive for first writing about this … The commercial property and investment group that owns the big Piccadilly Lights digital OOH display in London’s Picadilly Circus area appears to have been inspired by the foot traffic and commercial success of another digital development a few blocks away, opening a space below the … Read more
Outernet London Creates Giant Snow Globe Environment With Its Vast Immersive LED Screens
Londoners who like to see the public Christmas lights and decor around their city have a new sightseeing stop this year – as the big and impressive digital art landmark on Oxford Street has taken on the appearance of a snow globe for the season. Outernet London, just at the edge of Soho and the … Read more
London’s Outernet Immersive (And Free) Visuals Experience Continues To Impress And Draw Crowds
One of the sites I really wanted to see a second time while in London was the Outernet development in the center of the city, on the fringes of Soho and beside the Tottenham Court Road Station on the new-ish Elizabeth Line subway. It’s pretty amazing. The Now Building, the primary venue that has some … Read more
Screen-Filled Outernet London Already One Of UK’s Top Attractions
That vast set of LED video walls at a new culture, arts and media district in central London is evidently resonating with the public – with reports from the developer/owner of Outernet London that after roughly five months of operation, it is already one of the most visited attractions in the UK. By the end … Read more
The Thinking Behind The 230 Million Pixels Of Display At Outernet London, With Ben Maher
I spent a few days in London, UK ahead of Integrated Systems Europe – in part to break up the trip and flights, but much more so to meet with several companies and see some projects that I’d only been able to see in photos and videos. You are currently viewing a placeholder content from … Read more
DooH: Piccadilly Lights Adds a Physical Dimension
London | Beneath the 783.5-square-metre curved screen, a three-floor space with a 1.2mm MicroLED wall and projection-mapped basement gives brands a physical stage. From January 2027, booking both will freeze a 125-square-metre section of the landmark directly above the activation.